blazonry

noun

1. brilliant decoration or display: The wedding had all the blazonry of a coronation.
2. Heraldry.
   1. the act or technique of describing coats of arms.
   2. a coat, or coats, of arms.

noun plural -ries

1. the art or process of describing heraldic arms in proper form
2. heraldic arms collectively
3. colourful or ostentatious display