A near miss is still a miss and therefore no better than missing by a great margin. Losing a game by one point is still losing. if (window.googletag) {googletag.cmd.push(function() { googletag.display('dcomMobileSERPDisplayTopAd-300x250'); });} else {console.error('googletag not defined, dcomMobileSERPDisplayTopAd-300x250');}