adverting

verb (used without object)

1. to remark or comment; refer (usually followed by to): He adverted briefly to the news of the day.
2. to turn the attention (usually followed by to): The committee adverted to the business at hand.

noun

1. British informal short for advertisement

verb

1. (intr foll by to) to draw attention (to); refer (to)

v.

mid-15c., averten “to turn (something) aside,” from Middle French avertir (12c.), from Late Latin advertere (see advertise). The -d- added 16c. on the Latin model. Related: Adverted; adverting.

n.

colloquial shortening of advertisement, attested by 1860.