- a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
- a public notice, especially in print.
- the action of making generally known; a calling to the attention of the public: The news of this event will receive wide advertisement.
- any public notice, as a printed display in a newspaper, short film on television, announcement on radio, etc, designed to sell goods, publicize an event, etcShortened forms: ad, advert
early 15c., “written statement calling attention to” something, “public notice” (of anything, but often of a sale); from Middle French avertissement, from stem of avertir (see advertise). Meaning “public notice” (usually paid), the main modern sense, emerged 1580s and was fully developed by 18c.