analytics








noun

  1. (used with a singular verb) Logic. the science of logical analysis.
  2. (used with a singular verb) the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software: digital marketers with a strong knowledge of Web analytics; selecting the best analytics tools.
  3. (used with a plural verb) the patterns and other meaningful information gathered from the analysis of data: an abundance of actionable analytics to help you deliver a better customer experience.
n.

1590s as a term in logic, from Latin analytica from Greek analytika (see analytic); also see -ics.

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