barefaced

adjective

1. with the face uncovered.
2. shameless; impudent; audacious: a barefaced lie.
3. without concealment or disguise; boldly open: a barefaced approach.

adjective

1. unconcealed or shamelessa barefaced lie
2. with the face uncovered or shaven

adj.

1580s, “with face uncovered or shaven;” see bare (adj.) + face (n.). Thus, “unconcealed” (c.1600), and, in a bad sense, “shameless” (1670s). Cf. effrontery. The half-French bare-vis (adj.) conveyed the same sense in Middle English.