n.1975, proprietary name (Sony), from Japanese beta-beta "all over" + max, from English maximum. if (window.googletag) {googletag.cmd.push(function() { googletag.display('dcomMobileSERPDisplayTopAd-300x250'); });} else {console.error('googletag not defined, dcomMobileSERPDisplayTopAd-300x250');}