catchphrase








noun

  1. a phrase that attracts or is meant to attract attention.
  2. a phrase, as a slogan, that comes to be widely and repeatedly used, often with little of the original meaning remaining.

noun

  1. a well-known frequently used phrase, esp one associated with a particular group, etc
n.

also catch-phrase, 1837, from catch (v.) + phrase (n.). The notion is of words that will “catch” in the mind (cf. catchword).

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