cheapen

verb (used with object)

1. to make cheap or cheaper.
2. to lower in esteem; bring into contempt: Constant swearing cheapened him.
3. to decrease the quality or beauty of; make inferior or vulgar: She cheapened the dress by adding a fringe to it.
4. Archaic. to bargain for.

verb (used without object)

5. to become cheap or cheaper.

verb

1. to make or become lower in reputation, quality, etc; degrade or be degraded
2. to make or become cheap or cheaper