down-market [doun-mahr-kit]Chiefly British ExamplesWord Origin adjective
- appealing or catering to lower-income consumers; widely affordable or accessible.
adverb
- in a down-market way.
Origin of down-market First recorded in 1970–75 Examples from the Web for down-market Contemporary Examples of down-market
So did down-market white males, who seemed to react to Clinton with almost visceral dislike.
David Frum
October 25, 2013
British Dictionary definitions for down-market down-market adjective
- relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality