downscale

downscale [doun-skeyl] ExamplesWord Origin adjective

1. located at, moving toward, or of or for the middle or lower end of a social or economic scale: The discount store caters mainly to downscale customers.
2. plain, practical, or inexpensive; not luxurious: downscale clothing.

verb (used with object), down·scaled, down·scal·ing.

3. downsize(def 1).
4. to make less luxurious or expensive.

Origin of downscale down1 + scale3 Examples from the Web for downscale Contemporary Examples of downscale

In the Obama era, these downscale whites have streamed into the GOP.

Sam’s Club Republicans Vs. the Tea Party

Peter Beinart

October 29, 2013

The New York Times reports this morning on Mitt Romney’s difficulty closing the social gap between him and downscale voters.

Mitt and Michelle’s Trouble Relating to Ohio’s “Little People”

David Frum

March 6, 2012

British Dictionary definitions for downscale downscale adjective (ˌdaʊnˈskeɪl)

1. of or for the lower end of an economic or social scale; down-market

verb (ˈdaʊnˌskeɪl)

2. (tr) to reduce the scale of

Word Origin and History for downscale v.

1945, American English, from down (adv.) + scale (v.). From 1966 as an adjective.