folksiness

[ad_1] adjective, folk·si·er, folk·si·est.

friendly or neighborly; sociable.
very informal; familiar; unceremonious: The politician affected a folksy style.
belonging to the common people, especially in regard to a conscious use of mannerisms, speech patterns, attitudes, etc.: folksy humor.

adjective -sier or -siest

of or like ordinary people; sometimes used derogatorily to describe affected simplicity
informal, mainly US and Canadian friendly; affable
of or relating to folk art

adj.

“sociable, unpretentious,” 1852, U.S. colloquial, from folks + -y (2).

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