glitz

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1. ostentatious glitter or sophistication: a cocktail lounge noted for its glitz.

verb (used with object)

2. to add a showy sophistication to (often followed by up): They glitzed up the lobby with a couple of fountains and a birdcage.

noun

1. slang ostentatious showiness; gaudiness or glitter

n.

1977, a back-formation from glitzy.

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