U

inculcate

verb (used with object), in·cul·cat·ed, in·cul·cat·ing.

to implant by repeated statement or admonition; teach persistently and earnestly (usually followed by upon or in): to inculcate virtue in the young.
to cause or influence (someone) to accept an idea or feeling (usually followed by with): Socrates inculcated his pupils with the love of truth.

verb

(tr) to instil by forceful or insistent repetition

1540s, from Latin inculcatus, past participle of inculcare “force upon, stamp in, tread down,” from in- “in” (see in- (2)) + calcare “to tread, press in,” from calx (1) “heel.” Related: Inculcated; inculcating.