national organization for women

noun

1. a women’s rights organization founded in 1966. Abbreviation: NOW

A major feminist organization, founded in the middle 1960s, when the Equal Employment Opportunity Commission failed to enforce a clause in the Civil Rights Act of 1964 prohibiting discrimination on the basis of gender. One of its founders was Betty Friedan. NOW has worked to promote occupational opportunities for women and has supported legislative proposals that would guarantee women equality with men.