- confidently aggressive or self-assured; positive: aggressive; dogmatic: He is too assertive as a salesman.
- having a distinctive or pronounced taste or aroma.
- confident and direct in claiming one’s rights or putting forward one’s views
- given to making assertions or bold demands; dogmatic or aggressive
adj.1560s, “declaratory, positive, full of assertion,” from assert + -ive. Meaning “insisting on one’s rights” is short for self-assertive (1865).