pay-per-click

noun

a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher each time a user clicks on the advertisement.

adjective

noting or relating to such a system: pay-per-click ads to reach your target customers. Abbreviation: PPC

noun

a system of payment used on the internet in which an advertiser on a website pays the website owner according to the number of people who visit the advertiser’s website via the hyperlinked advert on the owner’s website