noun
- the first public showing of an aircraft.
- Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition: the most lavish rollout in soft-drink history.
- Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.
also roll-out, 1957, originally of airplanes, from verbal phrase, from roll (v.) + out (adv.). As a type of U.S. football play from 1959.