noun trademark
- Also called (informal): Rolls a make of very high-quality, luxurious, and prestigious British car. The Rolls-Royce company is no longer British-owned
- anything considered to be the very best of its kind
registered 1908 as trademark, named for designers C.S. Rolls (1877-1910) and Sir Henry Royce (1863-1933). Figurative use from 1916 for any product deemed to be of high quality. Shortened form Rolls first attested 1928.