search engine optimization

1. search-engine optimization: the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site: The first step in SEO is to generate keywords that are relevant to your site’s content.

noun

1. computing the process of adjusting the content, structure, etc, of a website so that it will be displayed prominently by a search engine

abbreviation for

1. computing search engine optimization