Who’s got $5 million to shell out on 30 seconds of Tremendous Bowl advertising time? Kia, Mercedes-Benz, Hyundai, Audi and Toyota did. But some brands managed to get a taste of the spectacle with out dumping cash into airtime and significant-price range productions.
Hip-hop legend Massive Boi pulled up for his halftime performance at Mercedes-Benz Stadium in — what else? — a throwback Caddy. Ford, as well, certified for vintage therapy. Ram, conspicuously absent from the network broadcast, worked the social networks alternatively.
Here’s a search at some brands that acquired in on the Super Bowl hype with out working Tv adverts throughout the activity.