verb (used with object), un·der·sold, un·der·sell·ing.

  1. to sell more cheaply than.
  2. to advertise with restraint; understate the merits of (something): By underselling his product, he let his hearers convince themselves of its importance.
  3. to sell for less than the actual value.

verb -sells, -selling or -sold

  1. to sell for less than the usual or expected price
  2. (tr) to sell at a price lower than that of (another seller)
  3. (tr) to advertise (merchandise) with moderation or restraint

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