up-front

adjective Also up·front.

1. invested or paid in advance or as beginning capital: an up-front fee of five percent and an additional five percent when the job is done.
2. honest; candid; straightforward: He’s very up-front about discussing his past.
3. conspicuous or prominent: The company has an up-front position in its industry.
4. located in the front or forward section: to request up-front seats on a plane.

adverb Also up front.

5. as an initial investment, beginning capital, or an advance payment: They’ll need a half-million dollars up-front before opening the business.
6. before other payments, deductions, or returning a profit: Estimated operating expenses will be deducted up-front.