titillation

verb (used with object), tit·il·lat·ed, tit·il·lat·ing.

1. to excite or arouse agreeably: to titillate the fancy.
2. to tickle; excite a tingling or itching sensation in, as by touching or stroking lightly.

verb (tr)

1. to arouse, tease, interest, or excite pleasurably and often superficially
2. to cause a tickling or tingling sensation in, esp by touching

n.early 15c., “pleasing excitement,” from Latin titillationem (nominative titillatio) “a tickling,” noun of action from past participle stem of titillare “to tickle,” imitative of giggling. v.1610s, back-formation from titillation. Related: Titillated; titillating.