verb (used with object), al·lured, al·lur·ing.

  1. to attract or tempt by something flattering or desirable.
  2. to fascinate; charm.

verb (used without object), al·lured, al·lur·ing.

  1. to be attractive or tempting.


  1. fascination; charm; appeal.


  1. (tr) to entice or tempt (someone) to a person or place or to a course of action; attract


  1. attractiveness; appealthe cottage’s allure was its isolation

c.1400, from Anglo-French alurer, Old French aleurer “to attract, captivate; train a falcon to hunt,” from à “to” (see ad-) + loirre “falconer’s lure,” from a Frankish word (see lure), perhaps influenced by French allure “gait, way of walking.” Related: Allured; alluring. The noun is first attested 1540s; properly this sense is allurement.

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