Liberal Dictionary English Dictionary
noun
- a representative sampling of public opinion or public awareness concerning a certain subject or issue.
noun
- a sampling by the American Institute of Public Opinion or its British counterpart of the views of a representative cross section of the population, used esp as a means of forecasting voting
1940, from George H. Gallup (1901-1984), U.S. journalist and statistician, who in 1935 set up the American Institute of Public Opinion.
Surveys of public opinion as conducted by George Gallup, an American who developed a quantitative method of polling public opinion. Since his death in 1984, Gallup’s organization, the American Institute of Public Opinion, has continued to poll Americans on topics ranging from television-watching habits to support for presidential candidates.
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