technicolor

Trademark.

1. a brand name for a system of making color motion pictures by means of superimposing the three primary colors to produce a final colored print.

adjective

2. (often lowercase) flamboyant or lurid, as in color, meaning, or detail.

noun

1. trademark the process of producing colour film by means of superimposing synchronized films of the same scene, each of which has a different colour filter, to obtain the desired mix of colour

n.1946, transferred from Technicolor, trademark (reg. 1917 U.S.), from technical + color.